So you want to learn how to use keywords in an article? It’s easier than you think. But there are a few tricks yo need to know.
Before I go on… What I’m posting is a method I learned from these guys here. If you want to learn more, go check them out.
Keywords aren’t as easy as stuffing your article full of the keyword, like it was pre-2012. Since then Google has released Panda and Penguin updates to their search engine.
The updates were to correct the short comings to the search engine.
before these updates, you could put abut 1%-3% keyword density in your article and do just fine. The problem with these articles is they read for a search engine agent to enjoy. The readers of your content didn’t really enjoy them, though.
The reason the reader didn’t enjoy the article was because the article was contrived. It was designed for search engines to find and provide to readers. I will help you avoid that with this article.
So today you will learn:
- How to put keywords into your articles
- How to pick a good keyword research tool (so you can use the most effective keyword)
How to put keywords into your articles
There are only two places you really want to put the keyword you are targeting. The first place is in your title. The second place is somewhere in your first paragraph.
Some people say you should put your keyword in the last paragraph as well. I don’t really think the last paragraph matters I have also never tried it. Searches work just fine for me with including the keyword in the title and the first paragraph.
You can experiment with using the keyword in the last paragraph if you like. If you do, leave your results in the comments section below.
Those are the only time you really need to use the keyword itself. You just write normally from this point on. Today the search engines are more concerned with quality content than with keywords.
And don’t forget, every word and phrase in your article is a keyword. So you are getting ranked, no matter what…it’s just not as planned or as high as with your targeted keyword.
How to pick a good keyword research tool
There are three big metrics you need to look for when looking for a keyword research tool:
- Keyword usage
- Click-through rate
- Amount of competition for that keyword
1. You have to have a high volume of keyword usage for the keyword. In other words, how many people are using that keyword on a given month. If you are use a keyword that gets used only 12 times in a month. You may be hurting for volume getting to your site. If you use a keyword that gets 200 uses a month, you may get much more traffic.
2. Your keyword gives you a high click-through rate. A good research tool also can show you how much traffic your site could receive off these keywords. Readings usually show how many clicks you can get if you are on the first page.
3. The amount of competition for that keyword. A good keyword research tool will show you how much competition you will have over that keyword. You will want to keep the competition below 100 for a new website. Once you start establishing authority with the search engines, you can go to higher competition keywords, though.
The reason is you want to be a big fish in a small pond… So your readership can find you.
It’s a lot leaser for your readers to find your site among 99 other sites than among 100,000 other sites. You will be able to rank well among many sites when the search engines find that you produce quality content for your readership.
This is the way I use keywords in my articles, and it seems to work for me. It just takes a little time to get things going for your site overall.
The keyword research tool I use covers all three metrics for use a keyword tool. You can check them out right here.
And if you want to learn more about how to supercharge your website, check this out.
In this article, you have learned how to use a keyword in an article, and how to find good keywords to target.
If you have any questions or comments, leave them down in the comments section and I will answer them.
Until next time, good luck to you out there on the internet.