So you want to learn how to sell stuff online. It’s easy as pie, but it does require some time and up-front work.
You have to build your authority in a niche. Then through that authority, you can move product like you wouldn’t believe.
There are five steps to this process, and each step must be followed in order for this process to work.
The five steps are:
- Figure out what niche you want to sell within.
- Find an affiliate program for that niche.
- Build a website for your promotions within that niche.
- Write reviews on products offered by affiliates.
- Write blog articles that link back to the reviews.
Figure out what niche you want to sell in.
This should be the easiest part of the process. This is just a matter of deciding which segment of the marketplace to promote in.
There are a couple caveats to consider, though:
- You don’t want the niche so narrow that you will have no one interested in what you have to offer.
- You want your work to be in a niche that you enjoy.
1) You don’t want a narrow niche. If the niche is too narrow, you won’t get a lot of traffic to your site. If you don’t get enough traffic to your site, you won’t have many buyers. If you don’t have a lot of buyers, you won’t be able to make the money you want. Making money is what you’re here for, right.
The best way to find out about volume for your niche is keyword research. You just plug your niche title into the keyword research tool and see if the keyword suggestions have a lot of volume in them (traffic=at least 50, and Competition is 100 or less).
2) You want your work to be in a niche that you enjoy. After all, you are volunteering to do this for yourself with your free time. You should make your business revolve around something that you enjoy doing.
If you make your project around something that you enjoy, your endeavor should be more fun than work. You will be more likely to stick with the project to completion.
Selling stuff online takes time. You aren’t going to be making sales overnight. In fact, congratulations if you make your first sale in the first month or two. This is why you should set your niche in something you enjoy.
Now that you have established your niche, it’s time to…
Find affiliate programs for that niche.
Figuring out a niche won’t benefit you if you don’t have products to promote. So now lets go look for those products.
Two websites that come to mind immediately are amazon.com and clickbank.com. Amazon.com offers any kind of product you can think of from any niche imaginable. Clickbank offers all kinds of courses and e-books for any niche imaginable.
There are some caveats about these two services, though. Amazon, though an online mega-seller, has a rather skimpy commission of less than 10%. So it really doesn’t pay much to deal with Amazon unless materials in your niche are rather expensive.
Clickbank, on the other hand, is rather hit-and-miss on many products. Some products they offer are good. Other products are just junk, even though their commissions range from 25%-75% from what I hear. So be aware. If you follow my advice in the review section, you will have no problem spotting the trash from the gold here.
I also recommend looking for smaller businesses to work with as well. These smaller businesses have a reputation to uphold and they usually pay pretty good commissions, too.
Now that you have found your affiliate program, it’s time to…
Build a website for your promotions within that niche.
At this point, you are ready to build a website. This is how you will make your money online.
First, you need to find a web host. There are a few big ones out there. godaddy and hostgator come to mind. You just pay their monthly fee, and they will ensure your website will have access to the internet and receive visitors.
Next, you have to register your domain name. This is usually done through the web host. You just put in the domain name that you want to use to see if it’s available. If the domain name is available, you register it for the year (.com’s are usually around $13-$15 per year).
One more thing. Ensure that your domain name fits with your niche. If your niche is fishing, you want your domain name to relate closely to fishing.
Now come up with the title for your website and the theme of the website. The title should match the domain name a closely as possible. In fact, your website title should be your domain name with spaces.
Now this point could be the clunkiest point of the whole website building process. Finding the right theme. This article goes into why this process is so clunky with most web hosts. I’m not going to go into it here. You should read that article.
The bottom line is you should go to a web host that offers a library of themes to choose from. The library makes the process so much simpler.
Write reviews on products offered by affiliates.
Here’s where the rubber hits the road. You are going to write reviews on the products you want to promote.
The first tip that comes to mind is always promote something that you have already used. Your readers can tell the difference between if you actually used the product and if you just parroted a number of other reviews.
This is another reason why I told you to use a hobby as your niche. You already have equipment and training programs that you have used. Now you just have to review them.
Second, always be balanced in your reviews. Don’t be a water boy for products that you love. Also don’t be the naysayer for products that you didn’t care for (unless it was complete junk). There are usually good traits and bad traits for all products.
Product features that don’t work for you might work for someone else just fine. So just lay it all out (the positive and the negative) in a balanced way. Let the person reading the article figure out if the product is good or not.
Finally, don’t forget to end your promotion with a call to action with your affiliate link.
Write blog articles that link back to the reviews.
Do you remember above how you used a keyword research tool to see if your niche is viable? Well, now you are going to use the keyword research tool extensively.
You are going to come up with a number of concepts in your niche that can point back to a product that you’re promoting. You will then put these concepts into the keyword research tool to find good keywords to use.
These keywords should be saved into a list to be used. The list should be downloaded into a spreadsheet. When the keywords are used, they should be deleted from the spreadsheet. This leaves the original list intact for future use.
Put the keyword in the Title of the article, then somewhere in the first paragraph. After that, write the content naturally.
Write numerous posts linking back to all the items you’re promoting. This will be an ongoing project.
Everything above looks daunting, but it’s just a lot of words. Really, the first three steps probably shouldn’t take you more than a three hours to do.
The last two sections are essentially ongoing projects. They will never be truly completed. But that’s the fun of it.
This is how you sell stuff online. It’s not hard at all. It just takes time.
I know I have recommended this throughout the article, but I can’t recommend Wealthy Affiliate enough. They are really a one-stop shop…from niche suggestions and affiliate program suggestions to hosting and building websites. WA is a complete package.
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If you have any questions or comments feel free to leave them below. I always answer them.
And finally, good luck to you, no matter where you end up on the internet.