How To Sell Books Online – It’s Simple As Can Be.

If you are reading this article, you are most likely an independent author that’s trying to promote a book independently. Now your goal is to learn how to sell books online.

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You may be looking at various independent publishers that will print your book, but leave you responsible for most of the marketing.

Here’s some fair warning, though. I am not an expert at fiction writing. If you need help to promote your fiction writing, you need to go somewhere else. That’s not my gig. You are working in a fantasy world, and you have to promote that world. My knowledge is in writing and promoting in the real world.

If your book is non-fiction, I can help you all day long.

I have covered most of this already in selling e books online, and you can find that article here.

There are a couple of other choices to consider:

  • offering e-books, physical books, or both
  • To diversify publishers or not

Offering e-books, physical books, or both

The first consideration is what form to offer your book in. This is an important step. If you don’t play this part right, your sales could suffer.

E-books seem to be the most purchased book form right now. It makes sense to me. You don’t have to buy a bunch of book shelves to store your books, and if you don’t want a book anymore, it’s just a matter of deleting the book from your account.

The books is also delivered to you immediately (in the case of Amazon.com). You don’t even hove to leave your house to go to Barnes and Noble.

One of the major benefits of e-books is how much less expensive they are. Usually, an e-book is 40%-50% less than the dead-tree copy.

The light from the reader also makes the print easier to read in the dark than a paper copy. If you have a paper copy, you will need a light source to read it. I would recommend using the red-shift

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light function, though. Red light will help you retain your night vision and help you sleep better.

Physical Books might sound like they’re going out of style, but they haven’t quite yet. There are still the baby-boomers and most of the Gen-X crowd that like to have the physical book with them.

The boomers and Gen-X’ers might understand computers somewhat, but they’re still skiddish about their books being put on electronic readers. Please understand this is a general statement. If you are a boomer or Gen-X that uses an e-reader, that’s great…but remember, you are one of millions. And the exception proves the rule.

At any rate, an even more important reason to have a physical copy option for your book…to some people, the physical copy provides legitimacy to your work.

You can also use physical copies of your book for prize winnings. You can have a monthly drawing type of arrangement on your social media. And those who enter the drawing can get an autographed copy of your book(s). How cool is that?

You can offer a code to your drawing winners for a free e-book as well, but how cool is having an autographed copy of a book from you? A little different from a free e-book.

Both forms of the book would be the best option for you, I think. Even though most people will be buying the e-book copy, there is still flexibility in offering the daed-tree copy. Your readers don’t have to worry about storing your dead-tree copy if they don’t want to.

There is also the option of holding those autographed book raffles as well. And for the literary snobs, your book has legitimacy. You have all your bases covered and have ultimate flexibility.

If you’re going to offer both, I would recommend using Amazon.com as your publisher. Their printing service is “on demand” so you don’t have to worry about printing though sands of dollars worth of books and holding them until they hopefully sell. The books are printed as orders for those book come in.

So if you take my advice and offer both forms of the book. Amazon.com is the best place to go to get published.

Is it wise to diversify your publishers?

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I would say no. All your effort should be focused until you make it. I think you will find that staying focused after you make it will be of great benefit, as well.

There are three “big” self-publishers that I know of for e-books. Those are Amazon.com, Nook (Barnes and Noble), and Kobo.

Let’s get Kobo out of the way. It doesn’t have the viewership. I haven’t even heard of them until I they were mentioned in Matt Forney’s book “Confessions of an Online Hustler.” Kobo also doesn’t have a method of making dead-tree copies, if that’s an offer you want to bake available. Because of the lack of reach and no dead-tree options, I think you can avoid Kobo.

Noon is the distant runner-up. Because they are owned by Barnes and Noble, they have reach in the US market, and probably the Canadian market as well. The problem is they don’t offer dead-tree copies of the book. I have heard that their e-book editing software is a hot mess to work with as well. I would advise that you just stay away from publishing with Nook for these reasons.

Finally, there is Amazon.com. Amazon has the reach. After all, who doesn’t shop as amazon.com. They offer you to publish your book in both dead-tree and e-book formats, and the dead-tree printing is on-demand. Copies aren’t printed until an order is placed.

And I have heard that the editing platforms used by amazon is almost copy-and-paste… Too Easy.

Again, if you are looking for the actual marketing of the books, you can click here for that article.

If you want to learn how to market your book from the best (in my opinion), you can click here.

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If you have any questions or comments, please leave them in the comments section. I will respond to all comments that you leave.

Until next time. Good luck out there, wherever you end up of the internet.


Sean Monahan

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